Don Jazzy, the CEO and President of one of Africa's largest and most prominent music record label in Africa, Mavin Records, has revealed secrets to his success story.
In a recent chat, Don Jazzy revealed the secret of his label鈥檚 success.
He said, 鈥淚 think I was born to do this. There are other record labels doing well also but in my research, I don鈥檛 think there鈥檚 any record label that鈥檚 as passionate about the careers of their artistes as much as I am.
"I鈥檓 over passionate about my artistes. Until the last man blows, I am not happy, I think about their success before I think about making money, but most labels are always interested in making back the money they鈥檝e invested and making profit. Don鈥檛 you ever worry about the money you spend and the possibility of not recouping it.鈥�
He further spoke about his non-greedy approach to artiste management .
鈥淚 believe in the talent that God has given me, and I believe I鈥檒l make many more hit songs, so if you believe in what you are doing and you work very hard, money will come. You don鈥檛 need to be greedy and expect to make all the money in the world when your artiste is not making money. Sometimes my lawyers tell me the way my artiste contract is set up is wrong because I鈥檓 cheating myself with the sharing formula, but I don鈥檛 think I鈥檓 cheating myself. I think I鈥檓 making my artiste very comfortable and in the long run, we鈥檒l be fine because I care more about my name and the glory than the money, but most labels care more about the money than the glory.鈥�
The ace music producer did not give the exact figure he has invested in his artistes, but however, said he has made 鈥榮tupid鈥� money in the business, so much so that he is comfortable.
His record label oversees the musical career of six artistes including Tiwa Savage, Dr Sid, D Prince, Reekado Banks, Korede Bello and Di鈥檍a; seven, if you include Don Jazzy himself.